Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.

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How much do we know about why we buy? It helps to understand how other companies tried to manipulate my buying habit, so I won’t get into unnecessary purchases in the future. Strong Brands are like Religion. Other companies have also begun incorporating traits lindatrom religion and mystery into their products, e. Preview — Buyology by Martin Lindstrom.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

How accurate are these fRMI scans? Smart marketers and brands can now use nuerotechnology to watch our brains lusting, yearning, self-doubting, and coveting all of those things that our rational minds tell us are dumb or too expensive or self-destructive Marlboro, anyone?

Overall, Buyology is a must-read for marketers. Vanessa Holmes says 10 years ago. In this light, one question that seems to emerge from these conditions is the possible impact on research findings, brought about by the extent to which test marti may have experienced abstinence based cravings during test time.

I believe this commerical to sum up neuromarketing and where we can expect advertising to be in the not too distant future. He studied the brain’s response and how it perceives product placements, subliminal messages, superstitions, religion, and even sex in advertising, and among others.

These logos are universal, and evoke powerful associations with the companies they represent, with consumers instantaneously knowing exactly what the logo stands for. Oct 29, Marcus rated it liked it. He had me going back and forth about whether he is the ‘good guy’ or the ‘bad guy.

Remember, you’re there to sell clothes, not just look pretty! As the camera pans around to the back of her head, you see what is making her smile, what perhaps she is thinking.


I found his discussion of the ban on tobacco advertising and how tobacco companies have had to get really creative in their marketing to be pretty interesting.

However, all the shilling began to cast doubt on the apparent validity of the research, justifiably mzrtin not. It’s the one where you initially see a smiling face of a young woman. Cigarette Health Warnings Stimulate Smoking. As I got into the book, I kept envisioning a commerical that I have seen of late one which I cannot remember the product being promoted – go figure!

His example is that hammers can do nasty things but there is no need to outlaw, restrict or ban hammers.

Buyology by Martin Lindstrom – Neuromarketing

lindstrm Vanessa says 10 years ago. Not only do we have no self-awareness for what really motivates us to consume, companies are just as buyoloyy when it comes to what brands will soar or sink. In women the figures are similar, only There are some crazy techniques being used in marketing and they will only get crazier, more intrusive and more subtly manipulative thanks to guys like Martin Lindstrom. Published October 21st by Currency first published January 1st But ultimately, unless you are in advertising, I’m not sure there’s much there.

How much do we know about why we buy?

From the first page, the author seems more interested in convincing you how important he is than in conveying any substantive information. This book also helped in understanding my own buying behavior. I think that’s already happening. An eye-grabbing advertisement, a catchy slogan, an infectious jingle?

Evidently, the sexual innuendo stole their attention away from what the advert was trying to sell. If you can wade through the overblown prose read author’s sense of self-importance, borrowed deux ex machina and cliff-hanger endings to various chapters, all of which fizzle out along the wayLindstrom actually has some sound advice for consumers! You can help by adding to it. Apr 29, notyourmonkey rated it did not like it Shelves: Will the control be primarily democratic or will it require bureaucratic, centralized organizations to manage it?


If an ad is understated, we let our guard down, and it might just have an impact. Buy the Audiobook Download: Overall, this is book worth having and reading and I rate it 8. Generally, as a neuroscientist, I also know that the NAcc is also involved in the response to fear, aversion and especially the prediction of something aversive.

Buyology: Truth and Lies About Why We Buy – Martin Lindstrom – Google Books

Those reading this book for insight into the world of neuromarketing will be disappointed. For example, Lindstrom tells a unattributed anecdote about the development of the Nike logo that seems to contradict the accepted history of Carolyn Davidson’s design and development of the logo.

I don’t like marketing and advertising, but I love learning how our brains work, and so I enjoyed much of what Buyology had to offer In summary, I would say that although neuroscience may well have much to offer, I think we would do well not to toss the baby out with the bath water. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. About Buyology Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.

The crux of the book is the emergence of neuromarketing, which involves using fMRI and other brain-scanning techniques as a buyoloyy of truly understanding consumers’ loves and hates, rather than just asking the cons This was a nice and easy nonfiction read, seeming almost like a vacation after the intellectual beating offered by the likes of Steven Pinker and R.

Granted, it is extremely difficult to be aware of the drive behind our consumeristic urges, but for that I would point readers to Hooked: This isn’t Dickens, dude, you’re not serialized.

Lindstrom’s “research” consists of op-eds, blogs, and NYT articles.